solutions

01

Consumer Research

Creating a superior value proposition requires an exploratory phase that involves activities such as choosing targeted customers, identifying customers’ value, determining the appropriate value, consider the appropriate level of value proposition granularity and decide how to provide it. A well-executed process of developing customers’ value propositions can enhance the value that companies receive from its customers. Prior research suggests that perceived value is a key factor to gain and maintain customers.

Are you ready to compete in digital economy? Did you grasp journey of your customers?

Let’s do for you:

• Consumer Profiles • Strategic Segmentation • Shop-alongs
• Fun Communities • Needs Discovery • Purchase Drivers • Path-to-purchase • Competitive Landscape Analysis • Category Mapping • Shopper Insights and much more

02

Market-level strategies

Market-level strategies consist of strategies relating to: market structure, market share, market response to advertising, market-level pricing, market power and expansion strategy.
Companies implement different strategies to position themselves on the market. Success strategies can rely i.e. on creation of customized exclusive products and unique features, switching cost via loyalty programs and through combining best practices from stationary and online channels. The key task is to choose the best one.

Let’s help you with:

• Industry overview • Competitor Benchmarking Research • Projections • Market Entry Market Sizing • Market Opportunity • Market Tracking • Market Potential • Strategic Planning Research

03

Customized brand research solutions

With a range of customised quantitative and qualitative solutions we will meet the full scope of your objectives and help you to prepare a superior value proposition for your customers. Let us to uncover strengths of your brand, show the opportunities for future growth and prepare a roadmap to drive your brand forward. Contact us to choose the best solution.

04

Big Data and advanced analytics

The potentials of using big data are endless but restricted by the availability of technologies, tools and skills available for big data. Does this mean that the lack of excellent capabilities and a great investment in technology & human skills do not allow companies to start their analytics journey? Our standpoint is that transition to data-driven organization is an ongoing process. Some companies will never achieve the highest level of maturity and some do not really need it. Nonetheless the current companies must find their own path and start to build step by step a data-driven culture to develop sustainable competitive advantage and to survive in a highly digital business environment.

Let’s help you to find your way to leverage data for your business.

• Evaluation of the big data maturity level • Advise on how to use new forms of technology to extract intelligence from big data • Which competencies in machine learning and statistical methods needs your company • Which type of analysis to use to be able to gain competitive advantages • How to establish a data-driven organizational culture

Have a Question?

We are here to help and answer your questions asap. In addition, most of the answers you will find directly on this page.